1/ The brief.
The Athlete’s Foot is a specialist footwear retail business. Its point of difference is its staff’s expertise in the latest sports shoe technology, design and brands. It also offers individualised fitting recommendations and advice. There are 11 stores nationwide from Auckland to Dunedin.
The Athlete’s Foot engaged StudioEleven as the full service marketing and creative agency to meet its varied and exciting needs.
A priority was a new website design able to incorporate product and content as well as helping increase social media presence.
2/ The process.
Integrated marketing across all mediums, from catalogue through to website design.
Integrated marketing across all mediums:
- eCommerce website – design, product management, content management, content writing
- Social media – creative design, advertising management, adwords campaign creation and management
- Production – in-store point-of-sale design and print, nation-wide catalogue design, print and distribution.
- Product photography – for online and print material
3/ The solution.
StudioEleven and The Athlete’s Foot, the perfect fit.
We continue to work closely with The Athlete’s Foot on its in-store and online marketing. As our business relationship continues so does the scope of our work – if The Athlete’s Foot dream it, we create it!